On September 17, Liu Zhen, secretary general of China paint dealers alliance, general manager of finishing business, Europe and the United States, and assistant general manager, accompanied by Han Xiaoming, president of Shanghai branch of China paint dealers alliance and general manager of Shanghai Tieben paint, visited Li Xuequan, chairman of Shanghai Champs Elysees paint co., ltd., Hong Yuezhong, executive deputy general manager, and Xu Linhua, marketing manager. The two sides had in-depth exchanges on the development of waterborne industrial paint market and strategic cooperation.

First of all, Hong Zong introduced the development process of Champs Elysees to the guests on behalf of Champs Elysees. Through the corporate promotional film, Ou Zong and his party deeply felt the struggle of Chairman Li Xuequan from leaving his hometown in Yimeng, Shandong Province in 1989 to come to Shanghai and set up a business. From Shanghai Baijiali paint chain supermarket to Shanghai Champs Elysees, from paint dealers to paint manufacturers, has been working hard for 28 years.

At present, Champs Elysees has formed an industrial pattern involving raw material production, paint manufacturing and construction services. Shanghai Champs Elysees Municipal Engineering Co., Ltd. has secondary construction qualification. In 2015, Anhui phoenix paint technology co., ltd was wholly-owned, and the new LOGO was launched in 2017, rising to the high level of enterprise brand strategy. Its brands include "Champs Elysees", "New Age" and "Baijiali".

Champs Elysees's technical team has been in the field of water-based industrial paint for many years of research and development and technology accumulation. Champs Elysees cooperated with technical teams of Dow Chemical, Wanhua Chemical, Maritime University and other units to introduce and apply the three advanced technologies of IPN network interpenetrating structure technology, pigment and filler dispersion wrapping technology and chelating technology, successfully overcoming the problems of easy flash rust and rust return, low film hardness and low salt spray resistance of water-based industrial paint, and improving the rust inhibition ability and interlayer adhesion of water-based industrial paint to metal substrates, as well as the hardness and salt spray resistance of the paint film, its anti-corrosion effect has reached the current advanced level of the industry.

Since 2015, Champs Elysees has launched water-based protective paint and water-based decorative paint and other products. In the past two years, our products have been applied in various fields such as steel structure, industrial equipment, and home improvement. Our quality has been praised by many users. At the same time, we have also gained good experience in the application practice of water-based paint products.

This year, Champs Elysees is focusing on the "oil to water" work of industrial paint, focusing on how to satisfy users and partners. Champs Elysees waterborne industrial paint products listed just one and a half months, in Shanghai has developed more than 120 terminal sales stores. Under the situation of increasing environmental protection and fire protection policies, paint sales shops are willing to transform their stores into water-based industrial paint shops.

In the current market, especially the industrial paint market, there is an urgent need for enterprises to take the initiative to assume the responsibility of the industry and make a useful attempt and demonstration for "oil to water. As an enterprise with a history of 15 years and an important participant in the field of industrial paint, Champs Elysees has always made unremitting efforts to shoulder this responsibility and obligation.

Water-based industrial paint is the general trend. Champs Elysees is willing to work with enterprises and dealers in the industry to jointly promote and build this market.